29 Apr 2017
Twitter

Selecting Twitter For Live Video Broadcast


Marketing is a process that is used by every business to promote their product on various platforms. One of the attractive way of marketing can be done by using a video. Social media channels can be the right choice for using the video for promoting your brand. The videos will be able to give a unique experience for the audience who can give their suggestions through comments related to your product. There are a number of platforms that can be used to post your video as a marketing process. With live videos you can easily interact with your audience directly and it will be saved on the social media platform for future reference. Using a live video will be able to provide various benefits which are completely different from other sources of video promotion. The audience can watch live stream through social media and also comment on it immediately. As a broadcaster you can see the comments and also reply to them.

There are only few social media channels that offer this option of live video and the marketers can reach to their audience directly with this option. Twitter is one of the most used social media network that offers you to share live video using their app. The users will be able to share live video on Twitter which will reach to different audience. Twitter is known to be the right choice for showing short videos whenever possible and most of the brands also use it for broadcasting live videos for various purposes such as conferences, events, etc. In the Twitter, go to Compose icon and select Live icon. Then enter your title for the video that will help the audience to reach your video easily and select the option Go Live to start your broadcasting. You can also see viewers list and comments from the viewers when the video is broadcasted live.

Live videos on twitter usually appear like tweets which will stay in the timeline once the broadcast ends. It was also available for viewing on Periscope for those who use this app for sharing the video. Twitter and Periscope were linked together for sharing the video where the users will be able to see their video on both these apps. You will be able to get additional option for reaching the audience with these options. You must let Twitter to use the location data which will appear on the Periscope’s map to make it easily available for local users. Twitter has to face a number of competition from various other sources to reach this in using the live video options. There is no need to use any special tools to start your marketing process and share it with your audience on the social media platform. Twitter has remained one of the major social media network in sharing live videos and most of the brands have been benefitted with this service. It still remains an important platform for use your video to attract the audience.

| Comments Off on Selecting Twitter For Live Video Broadcast | Tags: , ,
28 Mar 2017
Twitter

Strategies To Support Businesses On Social Media


Social media is the best place for both personal and businesses purpose. While using social media for personal purpose, you can maintain a standard profile with personal details. But if you want to use social media to make your business successful, you must follow the right method. Most of the businesses fail to make best out of social media which makes that to struggle on this platform. Here are few things that can help to make your businesses effective with the social media channel. You must have lot of patience while promoting your business on various social media channels. Try to follow these steps in achieving a good result on the social media and increase your reach on the same platform. There are also paid advertising on social media to generate leads, but you can select these ways before moving on to the paid options.

1. Make use of micro-content- According to a report, most of the people who visit a webpage will stay for ten seconds or less. So try to use micro-content to attract your audience, but make sure it is engaging. The micro-content must be able to attract the audience on webpage and keep it short and share visuals along with them. Use call to action to button with the micro-content which is the best way to make your audience reach your content. You can also assess the performance of your content with the call to action.

2. Share a personal story- Many people want to create the content based on their topics, but you can also share other contents which are really interesting and not related to your topic. You can share any content that helps to attract the audience. Those who want to promote a particular product on the social media platform, they must use the content that is related to that product. This option can only reach to the people who want to purchase your product or looking for your brand related service. In case if you share other important things that are not related to your business can also attract more audience, but make sure it is really engaging. Also share related keywords about your brand to attract the audience first and then you can stick to your own keywords based on your products.

3. Using live videos- This is one of the powerful ways to connect with the audience directly. Make sure to know what type of content can be shared with the live streams on the social media channels. You can also live broadcast your product launches which will give a information about your service. Also let the audience know what your brand is all about during the live streaming and let others express their views about your service. Measuring your video engagement is also easy on various social media channels as you can just see the viewer count. You can also select other options like starting a campaign and ad targeting that can help to generate genuine leads.

| Comments Off on Strategies To Support Businesses On Social Media | Tags: , ,
28 Feb 2017
Twitter

Expose Your Profile With Twitter Ads


Twitter ads are one of the best options to get more exposure on the social media network and it can also increase your sales. Twitter has done many things to make the advertising reach to your right audience. The following are few Twitter ads that can used for the business. Twitter offers a number of options to reach your targeted audience and Twitter ads are one of the best options that works perfectly in reaching the right audience.

1. Promoted tweets- Twitter ads are mostly helpful in promoting a particular message which can be seen when your use the search option on Twitter. It is also the best ways to reach a particular message related to a brand and you can use them to promote your content of your business. If you are trying to promote your message, go to Twitter advertising option for signing and select the time zone and country. It is also possible to use the ads to reach the people in a particular location. You must also set your budget on daily basis and the maximum limit of amount to be used per engagement. If you are using Twitter ads for the first time, you must select the best method for payment or your ads will become live after getting approval from Twitter.

2. Promoted accounts- This is the best option to increase your followers using promoted accounts. The promoted accounts can be seen on various places on the platform and also increase your targeted followers. You can setup your promoted accounts just like creating your promoted tweets, but the targeting option has been limited. Just select the tweet from Twitter account and make sure it is able to attract new followers to your account. The pricing options are similar to promoted tweets, but the bidding amounts will vary as per your targeting options. Always make sure that your tweets are able to attract the audience and make them follow your account.

3. Lead generation cards- This is one of the best part of Twitter ads which will help the business to get emails related to business on Twitter. The lead generation cards usually work perfectly with the promoted tweet and collects information about the users on Twitter. It is the best option to increase your conversion rates from the followers. You must follow a proper method to create the lead generation cards for including it with the Twitter ads.

Twitter ad campaign helps you to target the ad campaigns perfectly with very less bid amounts to the promoted tweet engagements as well as the follower. The UTM parameters are tags to be included with the URL in a tweet to identify the visitors selecting the particular link on Google Analytics. You can also create conversion tracking in your Twitter ad dashboard which is the best way to assess the ROI of Twitter ad campaigns. Twitter ads are really effective in reaching the audience if you follow a proper method.

| Comments Off on Expose Your Profile With Twitter Ads | Tags: , ,
28 Jan 2017
Twitter

Steps To Promote Your Social Media Contest


Social media contests are the best possible way to support your business and make it easily reachable to audience on this platform. The social media can become a major part of your business it is based on simple contests. It is possible to generate big responses from the social media audience if the contests are made engaging. There are five ways to make your contests really engaging for the social media audience.

1. Manage your contests- Try to have different phases of your contest which will help to maintain the excitement till it ends. You can just use social media channel to maintain the momentum of your contest. In the first phase, try to encourage the people to take part in the contest which may include collecting details and photos. The second phase can include the winners of the first phase and the final phase must feature the winner of the contest.

2. Invite everyone for the contest- This process is very important as it will make everyone to take part in your contest. Also announce free gifts and discounts to make the audience to participate in the contest. Promote your business and announce rewards for the winner of your contest to reach the audience on a wide level.

3. Update regularly- There are two ways to promote your contest such as paid and organic social updates. You can also use both these updates to promote your contest if required and even announcing the winners. Try to select organic updates to announce the contest winners and paid updates to focus on your main target. Paid updates can help to get more entries to your contest and even share it with other people on the social media channels.

4. Promote your contest entrants- Once you have found enough entrants to your contest, not it is time to give them an opportunity to promote themselves. Just ask few questions to your contest entrants such as whey they are interested in your business and what will be their advice to improve it. This will give them a chance to share their own story about related to your business and will your message to support small business.

5. Use your local communities- Most of the contestants based on your local as well as regional communities will also be supportive in making your contest successful. Even if they fail to reach the final round of your contest, it is possible to get their votes for the last finalists.

Once you have done all the above steps to promote your social media contest, finally you have to do one important thing that is to follow up. There are ways to achieve traffic to your social media account even after the contest ends. You can just announce new updates with the winner of the contest and even post a video on the social media platform. Try to make use of the contest till it remains fresh on the minds of social media audience.

| Comments Off on Steps To Promote Your Social Media Contest | Tags: , ,
29 Dec 2016
Twitter

Steps To Write Your Own Post

twitter
Those who are using social media and blogging for their business purpose, it is important to make the posts really attractive. By writing good contents you can make the viewers to return back to your post again. Your content on the post will determine the ways to attract the audience. The following are few basic things that can help you to write a good content for your social media post.

1. Decide about the topic- You must first select the most suitable topic that can attract the readers and make sure it is also related to your business. Try to do some research about using the best topic for writing the post. You can also go through other posts that have best topics and try to write the post based on the same topic. Also use some creative ideas that can be used in your post and make it more unique.

2. Start the post- Once the topic for your post is ready, you can start writing the post. Make sure that your posts starts with an engaging content. Try to begin the post with its introduction and it must keep the readers engaged to read it further. You must keep the introduction of your post very simple and it must be easily understood by the viewers. Also use bullet points to highlight the content that is really useful for the readers. Another option to make your post more attractive is using images in it. The post that features images can keep the readers interested and engaging. Make sure that the image used is designed by you and avoid sharing images that are licensed.

3. Remove unnecessary words- Once you complete writing the post, try to read it more than once. Sometime you must read the content from the reader’s point of view, so it will be easy to know whether your post is really engaging. Also remove unnecessary words from the post and avoid words that are not suitable for your post. You can also include engaging images in places where you want to use an important word. The readers can easily get attracted by the image used in your post instead of just reading the words in it.

4. SEO-friendly title- This is really one of the most unique part of your post. The title of the post must be attractive and SEO-friendly. Also make sure that your title is really clear and easily understood by the readers. It must also be related to your content in the post. The title should be short and try to avoid using the same words twice. Instead of writing a long content in a single post, try to divide the content into different section in a single post to make it easily readable for the viewers. You can use call to action to remove the post if necessary and redirect the viewer to your desired place on the network instead leaving it blank.

| Comments Off on Steps To Write Your Own Post | Tags: , ,
29 Nov 2016
Twitter

Local Marketing Via Geolocation In Twitter

twitter
Twitter is used to reach to the people in different parts of the world and it is used by most of the businesses. If you are targeting a particular group of people in a location you must use the geolocation data. This will help reach the people related to your brand through Twitter. Twitter is one of the best social media tool that is used to create brand awareness, but reaching to the right people can be a challenging process. To make this process simple you have to use the geolocation data. Try to create a list of your target that must be achieved through marketing in Twitter and develop a curated group of people to achieve the results. Try to be more specific while use the geolocation method of finding your target. The following are few steps that can be used to connect local people through geolocation data.

1. Reach to users near your area- Geolocation is one of the best ways to increase your marketing and create brand awareness locally. It is possible to know which Twitter user is located near your business area and easily connected with them. To do this you must login into the Twitter account and use search box to enter the geocode. Then visit the site MyGeoPosition to find latitude value and enter kilometer value. To see the results you must go to Accounts tab and find geographic area related to the business and connect to them. There are also filter options that can be used to find Twitter user in a larger area. You can engage with Twitter users using news, images and tweets made at a particular location.

2. Increase visibility of your business- The most important part of using Twitter for your business is to increase the visibility. You can reach your target only by developing a good relationship with the people on the social media and try to connect with influencers to get brand recognition easily. Once you get connected with the influencers it is possible to attract their followers as well. With geolocation you can easily connect with people looking for your brand. To do this go to MyGeoPosition website to select the latitude and enter it in the search bar in Twitter. You will see curated people list that you like to connect and create a very influential network.

3. Make user of filters- Some of the user will just look to improve their network only by location and some will have topic based targeting, So it is always better to decide about your goal before using the geolocation. So to make the geolocation search easy there are filter available to get the results related to your search. This is one of the most useful method while looking for the people with special responsibility. Geolocation is also a very unique way of marketing your brand in Twitter and select the particular location where you want to create awareness about your business.

| Comments Off on Local Marketing Via Geolocation In Twitter | Tags: , ,
29 Oct 2016
Twitter

3 Factors To Improve Your Business In Twitter

twitter
Some of the usual marketing goals for a company is creating awareness about their brand, achieving more leads and promote their business. In the present day all these three important factors can be achieved with the help of social media. Once you are able to handle these three things perfectly it is possible to run the business in a smooth way. Marketing your product in the right way can become the main base for the development of your business. Just use this simple method to promote your business to the next level on the social media platform like Twitter.

1. Awareness- This is the most important step while promoting your brand online. When you are starting the business, there are very little chances that people will know about your brand. So you can create a presence of your brand through social media. To do this, first you must create your company profile in Twitter or other similar social media network. Try to maintain the same bio and company logo on all the social media sites. Most of the people decide to use Twitter to promote their business in the present day, but you can select any of the social media platforms. Now you have start advertising after logging into the Twitter account and target particular group of people. You must be able to create unique contents related to your business and post them on regular basis. Before making others to follow your Twitter account, you must start following others related to your brand. Once you have created awareness about your business, the audience will be able to know about your services as well as products.

2. Leads- Now the social media people will know about your brand, but all of them will not take your service. So you have to convert them into leads and increase your engagement. You must use your content on the social media to attract more leads. Try to create content for posting it in Twitter and it will make the audience to reach your profile. Create a content that can help to start a conversation with your audience. There are different ways to make your content more interesting such as using videos, images and more. Once you have started getting leads through the social media, it is time to maintain them in a proper way with some human touch.

3. Promote- It is one of the most useful way to make people understand about your product. Make sure to promote your business in such a way that your audience must bring you more leads. Try to engage yourself qualified leads using your informative social media content. Create an email list with all the subscribers to your profile and send reminders on regular basis to create a link between your company and the audience on the social network. By promoting your business on the social media network in the right way you can achieve brand recognition in a wide range.

| Comments Off on 3 Factors To Improve Your Business In Twitter | Tags: , ,
28 Sep 2016
Twitter

Using Social Media In A Humanized Way

twitter
Most of the people fail to use the social media in a proper way as they don’t have the right idea to get in touch with their followers. This can fail to have engagement with your followers and lead to bad reputation on the social platform. It can affect mainly those people who run a business and want to use social media as a platform to promote their brand. In such case you have to use more human values to your business to get more engagement on the social media to make the customers feel happy. Some of them will not have known how to use human values into the social media platform. Here are few ways that can be supportive in making your customer engagement more humanized.

1. Always stay pleasing- Even when you are just communicating with customers through social media platform, it is important to use pleasant tone to engage properly. Once you have voiced to your customer in a friendly manner with the tweets, the people will find more convincing about your promoted brand. Most of the brands are well aware that they must personalize their conversation while dealing with customers online. Whenever you are discussing with a person through social media platform, try to use emojis to be slightly humorous and everything must be related to your brand. Try to have a clear standard while sharing content through social media and the customers will like your personal touch.

2. Highlight others contribution- Whenever you are sharing others content on the social media platform, make sure to highlight them. This will show other that you are caring for other posts and make others feel special. This is normally done with personal accounts, but you can also do the same with business account. To share the best content you must find them which can be done by searching on the social media platform and mentions about your company. Most of the companies will be able to highlight the user-generated posts which will help them to get closer to the audience and also strengthen the connection while promoting their products as well as services.

3. Stay focused- Social media is normally considered to be a communication channel where many brands use it to reach their customers. The best companies on the social media network have a complete idea about how to deal with their audience. It is important to listen what the people are saying in social media before getting into a good connection with the customer.

4. Add humor- There is no need to stay things straight always in the social media platform to get your sales improved. Try to be little humorous sometimes during your communication with the customers which can help in having a good connection. You cannot always be serous while dealing with your customers online even with your company account. Try to share funny things which must be slightly relevant to your product and service.

| Comments Off on Using Social Media In A Humanized Way | Tags: , ,
28 Aug 2016
Twitter

Using Twitter To Share Latest News

twitter
Twitter is one of the best platform for business people and they share lot of information with their audience with the help of this platform. Most of the people in the present day are using Twitter to get updates in real time and also connect with people as well as brands. Here are few things that make people to shift in Twitter.

1. Get real time news in Twitter- Most of the people have been using Twitter to get the latest updates related to various things. The number of people using Twitter has been increased to 28 percent even though they are not having proper keyword on live-tweeting events. The audiences have been the same when compared to other social media platform and the brands must adjust marketing content to engage with users. Brands will be able to adjust marketing content using all the current events and this will be helpful to get engaged easily with the users.

2. Breaking news in Twitter- Another interesting thing about Twitter is you can get a complete detail about breaking news such as sports game, nationwide crisis and more. About 58 percent of people use Twitter to report breaking news and it has become a very important place for all the latest news. Twitter is also used by many sports fans along with news listeners to get engaged easily. Many people use the information to get engaged with people who share it and most of the tweets available in news feeds are from journalists as well as news outlets. Many people will take an opportunity to promote their services to all the sports fan in Twitter after tracking all the important trends in this social media platform.

3. Twitter for reporters- Many people including reporters use Twitter to get all the latest information and they are also able to reach out to audiences in a large area with this social media platform. Most of the journalists maintain their Twitter pages up to date. They also post new information in Twitter to get all kinds of interests from audience. Business people who use this social media platform to share with journalists will get a complete insight related to industry news.

4. News-related developments- There are few new features in Twitter such as periscope that has not reached the people very easily. This feature by Twitter has been maintained very hard by the social media platform by making all the latest news easy to consume. Twitter has acquired Periscope that helps to share and also watch video in the mobile phone. Twitter had also announced new feature that has a list of tweets, videos as well as images related to live event that will be helpful for all the news related details in one place. This will help the people to record each of the things that are happening before sharing it in Twitter. Brands can also make them familiar with the tools related to their products with this.

| Comments Off on Using Twitter To Share Latest News | Tags: , ,
30 Jul 2016
Twitter

Important Features In Engage App For Twitter Users

twitter
The engage app in Twitter can be used to know your success on this social media platform. Most of the people will not have an idea about their followers what they like and what type of strategy you must use to attract more followers. To know all these things Twitter has introduced this new engage app which can be used by all the users to evaluate the followers analytics. This new app from Twitter is available with cool features that can make your social media experience more interesting. The engage app is available with some of the most important features that are not found in the Twitter app. All these special features can help in getting more engagement in Twitter for everyone.

1. Top section- In the top section you can see whether the person who has tweeted, interacted or followed. There is no need to use Notifications section which is normally available in the normal Twitter. The top section helps you to know all the engagement without losing any of the chances to getting engaged. This section can be helpful for both personal and business people who use Twitter for their various purposes. It can reduce the time that is wasted to know about your audience and you will not lose any kind of opportunities related to them.

2. Verified- This is a very useful feature that shows the notifications that is available from verified accounts. There is no need to go through each option such as follow, mention or like in Twitter app with the help of this new app.

3. Mentions- This mention section can be used to know the people who have mentioned you on their tweets. It is completely different from the notifications section that is available in the Twitter app. You can easily separate the other actions to see only the displaying mentions. This section can be very interesting for those who are new to Twitter as it will reduce the effort that is put to scrolling to other features in the Twitter app.

4. Tweeting- This section helps you to know what the topics that is discussed among your followers. You can get maximum impressions with the help of hashtag related to your brand in this section. By using this section you can easily get noticed by your followers and others related to them.

5. Live- This section is mainly for Twitter user who would like to see latest content which is performing well among the Twitter audience. There are impressions such as video views, mentions, likes and retweets in one place with the help of this section. You can also adjust the frequency of the content in case it is going down.

6. Audience- The audience section helps you to know more about your followers such as where they are located which will be divided into countries worldwide. You will be able to find the followers location anywhere around the world in this section.

| Comments Off on Important Features In Engage App For Twitter Users | Tags: , ,
« Older Entries