Twitter is used to reach to the people in different parts of the world and it is used by most of the businesses. If you are targeting a particular group of people in a location you must use the geolocation data. This will help reach the people related to your brand through Twitter. Twitter is one of the best social media tool that is used to create brand awareness, but reaching to the right people can be a challenging process. To make this process simple you have to use the geolocation data. Try to create a list of your target that must be achieved through marketing in Twitter and develop a curated group of people to achieve the results. Try to be more specific while use the geolocation method of finding your target. The following are few steps that can be used to connect local people through geolocation data.

1. Reach to users near your area- Geolocation is one of the best ways to increase your marketing and create brand awareness locally. It is possible to know which Twitter user is located near your business area and easily connected with them. To do this you must login into the Twitter account and use search box to enter the geocode. Then visit the site MyGeoPosition to find latitude value and enter kilometer value. To see the results you must go to Accounts tab and find geographic area related to the business and connect to them. There are also filter options that can be used to find Twitter user in a larger area. You can engage with Twitter users using news, images and tweets made at a particular location.

2. Increase visibility of your business- The most important part of using Twitter for your business is to increase the visibility. You can reach your target only by developing a good relationship with the people on the social media and try to connect with influencers to get brand recognition easily. Once you get connected with the influencers it is possible to attract their followers as well. With geolocation you can easily connect with people looking for your brand. To do this go to MyGeoPosition website to select the latitude and enter it in the search bar in Twitter. You will see curated people list that you like to connect and create a very influential network.

3. Make user of filters- Some of the user will just look to improve their network only by location and some will have topic based targeting, So it is always better to decide about your goal before using the geolocation. So to make the geolocation search easy there are filter available to get the results related to your search. This is one of the most useful method while looking for the people with special responsibility. Geolocation is also a very unique way of marketing your brand in Twitter and select the particular location where you want to create awareness about your business.