Twitter ads are one of the best options to get more exposure on the social media network and it can also increase your sales. Twitter has done many things to make the advertising reach to your right audience. The following are few Twitter ads that can used for the business. Twitter offers a number of options to reach your targeted audience and Twitter ads are one of the best options that works perfectly in reaching the right audience.

1. Promoted tweets- Twitter ads are mostly helpful in promoting a particular message which can be seen when your use the search option on Twitter. It is also the best ways to reach a particular message related to a brand and you can use them to promote your content of your business. If you are trying to promote your message, go to Twitter advertising option for signing and select the time zone and country. It is also possible to use the ads to reach the people in a particular location. You must also set your budget on daily basis and the maximum limit of amount to be used per engagement. If you are using Twitter ads for the first time, you must select the best method for payment or your ads will become live after getting approval from Twitter.

2. Promoted accounts- This is the best option to increase your followers using promoted accounts. The promoted accounts can be seen on various places on the platform and also increase your targeted followers. You can setup your promoted accounts just like creating your promoted tweets, but the targeting option has been limited. Just select the tweet from Twitter account and make sure it is able to attract new followers to your account. The pricing options are similar to promoted tweets, but the bidding amounts will vary as per your targeting options. Always make sure that your tweets are able to attract the audience and make them follow your account.

3. Lead generation cards- This is one of the best part of Twitter ads which will help the business to get emails related to business on Twitter. The lead generation cards usually work perfectly with the promoted tweet and collects information about the users on Twitter. It is the best option to increase your conversion rates from the followers. You must follow a proper method to create the lead generation cards for including it with the Twitter ads.

Twitter ad campaign helps you to target the ad campaigns perfectly with very less bid amounts to the promoted tweet engagements as well as the follower. The UTM parameters are tags to be included with the URL in a tweet to identify the visitors selecting the particular link on Google Analytics. You can also create conversion tracking in your Twitter ad dashboard which is the best way to assess the ROI of Twitter ad campaigns. Twitter ads are really effective in reaching the audience if you follow a proper method.