Marketing is a process that is used by every business to promote their product on various platforms. One of the attractive way of marketing can be done by using a video. Social media channels can be the right choice for using the video for promoting your brand. The videos will be able to give a unique experience for the audience who can give their suggestions through comments related to your product. There are a number of platforms that can be used to post your video as a marketing process. With live videos you can easily interact with your audience directly and it will be saved on the social media platform for future reference. Using a live video will be able to provide various benefits which are completely different from other sources of video promotion. The audience can watch live stream through social media and also comment on it immediately. As a broadcaster you can see the comments and also reply to them.

There are only few social media channels that offer this option of live video and the marketers can reach to their audience directly with this option. Twitter is one of the most used social media network that offers you to share live video using their app. The users will be able to share live video on Twitter which will reach to different audience. Twitter is known to be the right choice for showing short videos whenever possible and most of the brands also use it for broadcasting live videos for various purposes such as conferences, events, etc. In the Twitter, go to Compose icon and select Live icon. Then enter your title for the video that will help the audience to reach your video easily and select the option Go Live to start your broadcasting. You can also see viewers list and comments from the viewers when the video is broadcasted live.

Live videos on twitter usually appear like tweets which will stay in the timeline once the broadcast ends. It was also available for viewing on Periscope for those who use this app for sharing the video. Twitter and Periscope were linked together for sharing the video where the users will be able to see their video on both these apps. You will be able to get additional option for reaching the audience with these options. You must let Twitter to use the location data which will appear on the Periscope’s map to make it easily available for local users. Twitter has to face a number of competition from various other sources to reach this in using the live video options. There is no need to use any special tools to start your marketing process and share it with your audience on the social media platform. Twitter has remained one of the major social media network in sharing live videos and most of the brands have been benefitted with this service. It still remains an important platform for use your video to attract the audience.