Some of the usual marketing goals for a company is creating awareness about their brand, achieving more leads and promote their business. In the present day all these three important factors can be achieved with the help of social media. Once you are able to handle these three things perfectly it is possible to run the business in a smooth way. Marketing your product in the right way can become the main base for the development of your business. Just use this simple method to promote your business to the next level on the social media platform like Twitter.

1. Awareness- This is the most important step while promoting your brand online. When you are starting the business, there are very little chances that people will know about your brand. So you can create a presence of your brand through social media. To do this, first you must create your company profile in Twitter or other similar social media network. Try to maintain the same bio and company logo on all the social media sites. Most of the people decide to use Twitter to promote their business in the present day, but you can select any of the social media platforms. Now you have start advertising after logging into the Twitter account and target particular group of people. You must be able to create unique contents related to your business and post them on regular basis. Before making others to follow your Twitter account, you must start following others related to your brand. Once you have created awareness about your business, the audience will be able to know about your services as well as products.

2. Leads- Now the social media people will know about your brand, but all of them will not take your service. So you have to convert them into leads and increase your engagement. You must use your content on the social media to attract more leads. Try to create content for posting it in Twitter and it will make the audience to reach your profile. Create a content that can help to start a conversation with your audience. There are different ways to make your content more interesting such as using videos, images and more. Once you have started getting leads through the social media, it is time to maintain them in a proper way with some human touch.

3. Promote- It is one of the most useful way to make people understand about your product. Make sure to promote your business in such a way that your audience must bring you more leads. Try to engage yourself qualified leads using your informative social media content. Create an email list with all the subscribers to your profile and send reminders on regular basis to create a link between your company and the audience on the social network. By promoting your business on the social media network in the right way you can achieve brand recognition in a wide range.