Social media is the best place for both personal and businesses purpose. While using social media for personal purpose, you can maintain a standard profile with personal details. But if you want to use social media to make your business successful, you must follow the right method. Most of the businesses fail to make best out of social media which makes that to struggle on this platform. Here are few things that can help to make your businesses effective with the social media channel. You must have lot of patience while promoting your business on various social media channels. Try to follow these steps in achieving a good result on the social media and increase your reach on the same platform. There are also paid advertising on social media to generate leads, but you can select these ways before moving on to the paid options.

1. Make use of micro-content- According to a report, most of the people who visit a webpage will stay for ten seconds or less. So try to use micro-content to attract your audience, but make sure it is engaging. The micro-content must be able to attract the audience on webpage and keep it short and share visuals along with them. Use call to action to button with the micro-content which is the best way to make your audience reach your content. You can also assess the performance of your content with the call to action.

2. Share a personal story- Many people want to create the content based on their topics, but you can also share other contents which are really interesting and not related to your topic. You can share any content that helps to attract the audience. Those who want to promote a particular product on the social media platform, they must use the content that is related to that product. This option can only reach to the people who want to purchase your product or looking for your brand related service. In case if you share other important things that are not related to your business can also attract more audience, but make sure it is really engaging. Also share related keywords about your brand to attract the audience first and then you can stick to your own keywords based on your products.

3. Using live videos- This is one of the powerful ways to connect with the audience directly. Make sure to know what type of content can be shared with the live streams on the social media channels. You can also live broadcast your product launches which will give a information about your service. Also let the audience know what your brand is all about during the live streaming and let others express their views about your service. Measuring your video engagement is also easy on various social media channels as you can just see the viewer count. You can also select other options like starting a campaign and ad targeting that can help to generate genuine leads.