Most of the people fail to use the social media in a proper way as they don’t have the right idea to get in touch with their followers. This can fail to have engagement with your followers and lead to bad reputation on the social platform. It can affect mainly those people who run a business and want to use social media as a platform to promote their brand. In such case you have to use more human values to your business to get more engagement on the social media to make the customers feel happy. Some of them will not have known how to use human values into the social media platform. Here are few ways that can be supportive in making your customer engagement more humanized.

1. Always stay pleasing- Even when you are just communicating with customers through social media platform, it is important to use pleasant tone to engage properly. Once you have voiced to your customer in a friendly manner with the tweets, the people will find more convincing about your promoted brand. Most of the brands are well aware that they must personalize their conversation while dealing with customers online. Whenever you are discussing with a person through social media platform, try to use emojis to be slightly humorous and everything must be related to your brand. Try to have a clear standard while sharing content through social media and the customers will like your personal touch.

2. Highlight others contribution- Whenever you are sharing others content on the social media platform, make sure to highlight them. This will show other that you are caring for other posts and make others feel special. This is normally done with personal accounts, but you can also do the same with business account. To share the best content you must find them which can be done by searching on the social media platform and mentions about your company. Most of the companies will be able to highlight the user-generated posts which will help them to get closer to the audience and also strengthen the connection while promoting their products as well as services.

3. Stay focused- Social media is normally considered to be a communication channel where many brands use it to reach their customers. The best companies on the social media network have a complete idea about how to deal with their audience. It is important to listen what the people are saying in social media before getting into a good connection with the customer.

4. Add humor- There is no need to stay things straight always in the social media platform to get your sales improved. Try to be little humorous sometimes during your communication with the customers which can help in having a good connection. You cannot always be serous while dealing with your customers online even with your company account. Try to share funny things which must be slightly relevant to your product and service.